By now we all know the power of utilising Instagram as a marketing tool. Apart from being free, Instagram is fast becoming the go-to place for consumers to head to find out more about a product or brand. Think of your feed as your very own digital shop front.
But it’s not as simple as just putting up a few nice photos. The key to successful Instagram marketing is having a well-thought-out strategy or a plan. You wouldn’t just throw a load of items haphazardly into your shop window and then lock the front door, would you? Your Instagram marketing has the potential to reach millions of new customers and therefore needs to have an effective strategy in place.
So what exactly is an Instagram strategy?
Essentially it is a master plan of the steps needed to achieve the outcome you want. It’s your overall blueprint to meet your business objectives.
Your business mission might be to:
Build brand awareness
Create a space where customers can get to know you and your product so that they immediately think of you the next time they need/want something in your field of work. Your brand should be the first one to pop into their head.
Create revenue streams
Turn your social media page into a source of income. There are many different ways that an effective Instagram marketing strategy can achieve this.
These days consumers are interested in knowing who and what is behind the product that is for sale. Who are you, what do you stand for? Instagram is the ideal place to showcase what is behind your brand and to build trust between you and your customer by letting them get to know and trust you.
Learning to utilise all the features on Instagram with call to action buttons and an aesthetically pleasing feed can lead to consumers purchasing directly from your Instagram or send them straight to your website.
An appealing feed is a great way for clients to see exactly what they will be getting if they book in with you making them feel much more confident to use your services.
Build a community
If you have an engaging and interesting Instagram feed then customers will stick around and hopefully go from browsing to purchasing to being a loyal or repeat customer.
Now that you know your end goals it’s important to create a strategy to help you figure out how to reach those goals.